Strategic business design for creatives who’ve outgrown the performance. Come home to rhythm, resonance and results that don’t cost you your joy.

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Business success is a natural byproduct of a deeply attuned creative life

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your creative force is a flowing river—lets work with it to move from creative survival to sustainable success

What Goes where / NOT QUITE COACHING / WEEKLY INSIGHTS

tell about it: turn your emails into your most profitable marketing channel in just 6 weeks

GATHERING THREADS: 4 weeks to FORGE A PATH FORWARD THAT feels both aligned and actionable

NOW, WHAT: Cut through creative entrepreneur paralysis in 48 hours by shifting from chronic overthinking to decisive leadership

the creatively-expansive and soul-affirming 1:1 COACHING space WHERE we (re)build your business around your creative rhythms, and actual capacity — so you can grow something that's sustainable, strategic, and self-honoring

001 / MY PHILOSOPHY

Most business advice is designed to keep you busy, not successful.

Elaborate systems and strategies often facilitate avoidance of The Real Work: getting present long enough to notice you already know what to do. And for people whose work IS their creative expression, following someone else's formula is exactly what creates the freeze in the first place – like the gas and brake pressed simultaneously - resulting in self-doubt, confusion, decision-fatigue, overwhelm and dreams that feel too big for your hands to hold.

Your business is an ongoing reciprocal process of making and being made. Your business shapes you as you shape it. And when you recognize business as an expressive practice – as a way of being in conversation with your own becoming – everything changes.

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Most business problems are human problems wearing business costumes.

The logistics of running a business are simple: send invoices, deliver services, manage calendars. But taking up space, being seen in your expertise, claiming you know something? That’s where it gets sticky for the human behind the business.

When you stop fretting about what you need to DO next, and instead resource yourself as a whole human, the business part flows naturally. 

This is where we unhook your business from your survival patterns and rebuild it in devotion to your creative rhythm. Together we can rework your offers, systems, messaging, marketing and growth model from the ground up — not from force, but from flow.

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“Eliza will suavely, strategically, and stylishly connect the message from your heart/brain to your audience while making you laugh, feel understood, and relaxed at the same time.

Anyone who has worked with them immediately has two burning questions: 1. Where have they been all my life? 2. When does this end? (because hopefully the answer is never).”

—YAN PALMER

My Coaching Method: From creative survival to sustainable success

  • You already know how to create, how to dream ideas into existence, how to build a life you love. The creative flow exists. The force is alive. But there are areas of your business still representative of a previous version of you. We start by auditing what's already working and identifying where your business has been built from truth and desire but has somehow wound up feeling like a gilded cage.

  • What's disrupting your creative flow? Survival patterns, inherited beliefs, internalised capitalism, structures that feel more limiting than expansive ... this is where we name the real blocks, not just the symptoms.

  • Creative success needs rhythm, not rigidity. You don't need more drive, you need space, safety, and support. This is where we build containment that honors your real capacity and natural creative rhythms so the results you’re craving become an inevitable byproduct of your actions.

  • Every business decision becomes an act of devotion to your creative fire. We redesign your offers, pricing, boundaries and messaging to reflect what's most alive without sacrificing the strategy that gets you where you want to go.

  • You're not here to regurgitate frameworks. You're here to lead from what you've lived. At this stage, we shape what's next — methods, movements, a body of work — from your actual life and values.

  • You've cleared the rocks. You've reclaimed the flow. Now we build the next season of your business — not by scaling for scale's sake, but by expanding what's already true with systems that support you.

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What Goes Where

It’s not just what you say, it’s where you say it.

The (free) guide for creatives who want to share their work online but are overwhelmed by all the options. This is where you uncover the place your ideas naturally fit so your marketing can feel as good as the rest of your creative process.

Share your work without second-guessing every post

002 / RESOURCES

Not Quite Coaching

A self-awareness workbook for practitioners who blend the four most common modalities – but haven’t yet named their own signature way of working. Gain clarity and confidence by understanding your method so you can stop collapsing your work into ill-fitting-labels, and start leading with your natural genius.

TELL ME MORE →

The Newsletter

The newsletter I wish I could've read three years ago. Open for creative business insights and a behind the scenes look at building the profitable business that doesn't cost me my joy.

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Tell About It

Your inbox should be making you money, not making you anxious

A 6-week email marketing program for creative entrepreneurs, artists, and heart-led service providers who want to turn their email list into their most profitable marketing channel.

Through a unique blend of group workshops, feedback sessions, direct 1:1 support on your writing and a learning-to-implementation pathway that will actually work for your creative brain, you will finally send emails that sell.

Next cohort enrolls Feb 2026
learn more →

“I have gotten so many more responses to my newsletters since I started implementing the TAI insights, and have so many people signed up to hear about my offers.” — SV

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003 / PROGRAMs

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Gathering Threads

4-week coaching experience

An immersive container to gather your threads, untangle the knots, and begin weaving your vision for what comes next. Through thoughtful reflection and intentional planning, we'll create a path that feels aligned, actionable, and spacious.

Investment: 1880
LEARN MORE →

“I really struggle to organize my thoughts, and this plan we’ve created is something that I can print, save, and use as my business plan for the next year at least.” — KL

004 / COACHING INTENSIVES

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Now, What?

48-hour group coaching sprint

Cut through creative entrepreneur paralysis in 48 hours. This takes chronic overthinkers from uncertain-about-what's-next into decisive leaders who trust their instincts and move fast. Two days of searing clarity via Voxer, not months of gentle exploration. This is a waitlist-only, limited time offer. Spots get released quarterly to the waitlist and once they’re gone, they’re gone.

“I’m ready to go slow, stay with it, and build something I love again. Thank you for everything you’ve done for me.”
— K A

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This is where we rebuild your business around your nervous system, creative rhythm, and actual capacity — so you can grow something that's sustainable, strategic and self-honoring.

For artists, creative entrepreneurs and courageous leaders who are done building from burnout and borrowed strategies and are ready to re-connect with inner authority. This is where we create success through self-remembrance, not self-correction.

We don't just build offers and systems. We build businesses that reflect your truth, protect your energy and make room for your next evolution.

learn more →

“I get more figured out with Eliza than any other coach or expert I have ever worked with—they helped me figure things out that I have been contemplating for years.” — KL

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005 / PRIVATE COACHING

Creative business, rebuilt from the inside out

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006 / connect

For questions, collaboration, or just to say hello: frontdesk@elizalois.com

INSTAGRAM / THREADS / SUBSTACK

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Every business decision is an act of devotion or self-abandonment.
There is no neutral.

Get the right guidance, from the right person to help you ask (and answer) the right questions and never abandon yourself in the name of success, ever again.

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