My work is for the folks who crave a life of their own creation.

You can have it all. But you’re not going to get there by bullying yourself into action.

Creating a successful business requires us to do less of the stuff that keeps us busy but not successful, and more of the stuff that creates a steady foundation for expansion. I'm talking about energy management, emotional intelligence, cultivating a strong sense of self, and building the capacity to experiment and learn from the process...


I know this work in business because I first learned it in my life.

Holistic Business Coach • Psychology & Expressive Arts Therapy MA

I'm Eli (they/them), non-binary artist and business coach

PRIVATE COACHING PRACTICE EST. 2020 / INTIMATE MARKETING MENTORSHIPS & HOLISTIC BUSINESS SUPPORT

At home in the mid-atlantic with my partner, Jes Fields and the smartest dog I’ve ever known, Willa. 

As an expressive arts therapy graduate turned creative business coach, I've spent over a decade studying how creative people actually work – not how “marketing experts" think they should.

Your business will grow at the speed of your self-trust

I help creatives build businesses because I know what it costs to stay small. I've watched brilliant people erode into something safer. Dim their work to fit a market. Override their knowing because some marketing guru told them it converts better.

I'm not interested in that. I believe that self-trust isn’t a feeling, but something you build by making aligned moves, testing what works, and seeing proof that your authentic instincts are worth following.

I've seen the right question, at the right moment, rearrange everything. Let me tell you about the moment I learned that.

It's 2021 and I’m in a brand-new coaching program. I’ve just had my first 10k launch – more money made in the span of those few days than I'd ever made in my business at one time, ever. 

I tell my coach some version of:

I’ve exceeded my goal! I’m good for the next few months! Bills covered! Money left over to pay myself! I can float on this for the next few months! 

Her reply was… jarringly simple. “What do you mean, you’re covered?”

I didn’t get it at first. I mean… I’m covered. Didn't I just say that? Bills paid. Money left over. Minimal delivery needed. Time to build something new. Isn’t that the point of what we're doing here?

But she pushed: “What do you mean you can float? Why wouldn’t you keep going…?”

My answer was as simple as her question: I wasn't continuing to sell what was already working because it hadn't occurred to me that I could.

I’d become so merged with the belief that money was a thing to “have enough of” that I couldn’t imagine relating to it any other way.

I was so pleased with the launch – the words I shared, the money I made, the new clients I got to support – it felt almost… wrong to have someone say, “ok cool – you can now keep going.”

But that five minute conversation rearranged my entire money making process. It changed how I thought about earning, the decisions I was making, even the way I looked at the idea of “enough." 

In one conversation, she named a dynamic I couldn’t see. This is what great coaching does.

You’re thinking one way – a well-reasoned way – but you’re too close to your own thoughts to notice they’re steeped in something you don’t actually want to keep brewing.

The right question, at the right moment, can rearrange everything.

We find the thing you’re really circling and ask the questions that cut straight to it. We map what happens next, so you can actually take the steps you can't see yet.

So here’s the thing: Marketing instructions ask us to override our own knowing all the time.


To do what converts. What scales. What works.

Even when it doesn't feel right in your body. Even when it dulls your voice or flattens your edges or leaves you sounding like everyone else.

We tell ourselves it's “just marketing.” That we'll come back to our real voice later. We pretend it's no big deal to contort ourselves into the strategies we've been told will “finally work.”

But it is a big deal.

Because over time, those choices build a business. And if you're not careful, they build one that you don't want to be in.

I won't teach you to build a business that scales to seven figures overnight at the cost of your peace.

I won’t encourage you to override your knowing.


If that worked you would be thriving already.
I will teach you to create a business that feels like home.

To create the kind of marketing that sells because it’s real, not in spite of it.

To share the kind of offers that reconnect you with your message, your work, and your community.

To build the kind of revenue that lets you lead a life on your own terms. 

Because you don’t need to become an entirely different person in order to have more connection, more expression, and more money in your business.You need a space that honors your voice, sharpens your strategy, and gives you the tools to bring it all to life.

Perhaps you’ve been aching for something more for a long time…

…and even if you’re not quite sure what that “something” is, or you don’t yet see how all the many pieces you’re holding fit together, you’re feeling the pull to take decisive action towards it. That’s where I come in–to help you hone in on your “something,” to gently guide and direct you towards your next steps, and to help you find your groove in your business and your creative practice (and support you in learning how they’re on in the same). As a curious person with a decades long special interest in how we do-the-doing of our authentic work, I’m confident saying there’s nothing tripping you up in your business that we couldn’t organize ourselves around and move through together.

learn more about private coaching here

In the many iterations of my career, I have been…

  • 6 years old in a yellow sweatsuit, furiously clacking away on a typewriter at all hours of the day grows up and meets blogspot. The commitment to expression as a process is born through a daily writing practice that would see me through the next decade.

  • First comes blogging, then the big-fancy-camera. I reignite my childhood love of photography with a Nikon DSLR and run on raw talent and charm. I shoot my first wedding, and have spent the rest of my life marveling at how much work it is to be a photographer.

  • Writing, photos, social media melds together and the connections start sparking! It’s 2014 and anything is possible with a white-walled-background and a dream. We actually print this magazine on paper for a while, and to do this day, I have waking-nightmares about printing specs. 

  • The thing about doing something really well is people start asking you to help them do it too. Artists are shipping me inventory, I’m designing, staging, shooting, and editing images while consulting on social media strategy at the same time. This is at least two different jobs with unique skillsets, but back then we were all just figuring it out.

  • I’m swimming in the digital world and craving something more tactile. I have no idea how to effectively price myself away from burnout, so I make a lot of things with my hands (some cute, some less cute) and talk to people in person. I quickly realize that’s not my thing and vow to never stand at a booth for any reason ever again.

  • As I begin to realize that I love few things more than the operational side of running a business, I build (entirely from scratch) a creative collaboration turned quick-success boutique with a friend where I’m connecting with hundreds of artists as we source and curate collections. I’m in grad school at the time, and this chapter comes to an end as life shifts and capacity changes. This is when I truly start to see the connection between art and business, creativity and entrepreneurship, and I’m hooked.

  • I drive to Vermont twice a year for a residency-based program where I complete academic requirements for my MA in Psychology & Counseling and a competitive (challenging! Rewarding!) concentration in Expressive Arts Therapies. I do hundreds of hours of research to write an extensive thesis on collaboration, creative work, and mental well-being. I read everything, write rigorously, create presentations and facilitate workshops alongside some of the most transformational years of my personal life. 

  • While I’m in school, I’m working in community mental health care counseling kids and teens in severely under-resourced situations. At the same time, I’m developing and facilitating arts-based wellness programming for children attending private summer programs at a prestigious children’s museum. The juxtaposition alone teaches me so much.

  • I graduate days before Covid-19 stay-at-home orders land, and everything I thought I’d do next gets paused. I start my newsletter, and a few short months later, my coaching practice begins.

The world might have you believe that as a creative person, being multi-passionate with a unique and varied background is something to be optimized. Niched. Our dominant culture will you this isn’t a productive, focused, clear way to live and that you’re better off becoming a siloed expert. But I’m here to tell you that’s not it. Your sensitivity to life, your creative instincts, and your seemingly disconnected skillset are the very things that prove your ongoing success is inevitable. Your varied, unexpected, brilliantly complex and conflicting background, experiences, and the sheer number of innovative ideas you generate each hour are the very things that give you the skills to solve problems, lead compassionately, to create and innovate and build what come next. Your resiliency is built in your experience and this is the very evidence you need to see you will always be moving forward, because you’re the kind of person who figures shit out.

I guest teach in groups and share on podcasts and would love to be invited to yours! Reach out here

Trust-Based Marketing, in Natalie Gildersleeve’s The Intuitive Artist Mentorship

Email Marketing for Photographers, in Rachel Larsen Weaver’s The Words Workshop

Email Marketing: Befriend Your List, in Lois Mac’s Sweet Talk

THINGS I would TELL YOU about myself as we laugh over homemade pasta in a hole-in-the-wall cafe as it snows…

My partner, Jes, is a renowned Human Design teacher and I'm lucky to learn so much from her. I’m a 2/4 Manifesting Generator with eight defined centers. I know.

If you know anything about the Enneagram then I’d tell you I’m a 7 who lived 31 years thinking they were deeply a 3. Again, I know.

Big three: Virgo, Libra, Virgo (that Leo energy you sense is coming off my Venus)

Questions you'd think while peeking
my camera roll

  • Wait, do you knit?

  • Is this your sister? They look just like you.

  • You're really one for a mirror/Zoom selfie, huh

  • DogCoffeeFlowersDogCoffeeFlowers

  • Love that you make so much bad art on purpose, that's cool

  • Never met a farmer's market you didn't love, I see.

An incomplete list of teachers
who’ve shaped me

Pema Chödrön • Tara Brach • Wendy Phillips • Clarissa Pinkola Estés • James Baldwin • Mary Oliver • Alok Vaid-Menon • Heidi Rose Robbins • Shaun McNiff • Alex Elle • Paolo Knill • Jenna Leake • Lindsay Mack • Ross Gay • Julia Cameron • Joy Harjo • Melissa Febos

Things to file under “Eli”

Rich Grandpa Energy • Bringing tarot into conversations about business • Obsessing over joy • Tomatoes • Flowers • Vanilla lattes • Spindrifts • Cashmere sweaters • Birkenstocks • Film photos • East coast • Beeswax candles & crayons • Women's Soccer • Poetry • Good laughs

To the artists and architects of their own becoming

To the ones who see life as a canvas, who blur the lines, who make meaning from the spaces in between. Your work isn't a formula. It's a rhythm, a pulse fluttering through everything you create, a steady undercurrent of thought and vision, deepening as you deepen.

Here, we don't cram creativity into too-tight sweaters – no rigid content plans or marketing formulas or someone else's version of success. Instead we weave something entirely your own – a way of working that moves with you, fits with ease, and evolves alongside you.

A business that lasts.

Here’s where to start….

Tell About It →

is the email marketing program for creative entrepreneurs, artists, and heart-led service providers who want to turn their email list into their most profitable marketing channel.

Private coaching →

(Re)build your business around your creative rhythms and actual capacity so you can grow something that's sustainable, strategic, and self-honoring.

gathering threads →

An immersive container to gather your threads, untangle the knots, and begin weaving your vision for what comes next – we'll create a path forward that feels aligned, actionable, and spacious.