TELL ABOUT IT

Your inbox should be making you money, not making you cringe.

Tell About It is a 6-week live program for creative entrepreneurs, artists, and service providers who want to turn their mailing list into their most profitable, powerful and personal marketing channel.

Through live sessions, personalized copy support, and a rhythm for learning-to-implementation that fits your creative brain, you’ll finally send emails that sell — because they sound like you.

JOIN THE WAITLIST NOW! ENROLLMENT OPENS JULY 2025

This isn’t a content sprint. 

It’s a strategic, soul-aligned email system that deepens trust, drives sales and feels like a creative practice — not a marketing task. This is where your inbox becomes the most honest, effective and energizing marketing channel for your creative business.

You’re not confused about what to do next.
You’re creatively congested.

You’re already sitting on a backlog of brilliant ideas, powerful stories, beautiful offers — and nowhere consistent to share them.

Not unless you count that one Instagram post you’ve been trying to write for three weeks — the one that’s meant to be heartfelt, strategic, visually on-brand, emotionally resonant and under 2200 characters... all while dodging the algorithm’s mood swings like a social media stunt pilot.

You don’t have a content problem.
You don't have an ideas problem.
You have a container problem.
Your ideas are real. Your work is working.

But without a clear message and a grounded place to say it, everything feels fragmented — like each piece of your marketing exists in its own little silo, whispering “Is this anything?” into the void.

That’s where Tell About It comes in.

Not as a productivity hack. Not as a template parade.

But as a place to slow down, think deeply and write marketing like someone who actually has something to say — because you do. In the one place your people have actually already agreed to listen to you, and confirmed they want to be there — your email list.

Because your business is ready to grow. And this is the path of least resistance.

We’ll turn the scattered brilliance you’ve been trying to condense into carousels and one-line reels into strategic, story-rich emails that connect, convert and feel like you.

No more ghosting your list.
No more panic-publishing at 11:59 PM with a caption you sort of hate.

Just clear, confident communication that brings your best work to life. And a marketing channel that feels like an extension of your work. As a creative, email is your most powerful platform — it’s time it started acting like it.

Email is the place where your creative integrity and your business growth actually get to hold hands.

Tell About It sells out to the waitlist every time -- add your name above and be the first to hear when seats become available

“My first email campaign with Eliza brought in 12k in revenue. Plus it was fun.

Doing my newsletter with Eliza has been the freaking marketing, nerd party of my dreams. Truly, working with them has been one of the best business decisions I’ve ever made.” — Rachel Larsen Weaver │ Traveling Film Photographer

“Want to step more fully into your work, while remaining true to yourself every step of the way? Eliza is the person to walk beside you.

Eliza is a delight to work with and is extensively knowledgeable about business and profitability — on top of that, they’re deeply skilled at creating a supportive space for growth. They point me back to my values, my heart, and my power as a creative human at every step.” — Leah Rupp │ Astrologer & Coach

photo credit Marilyn Diaz-Norris

“If you want someone to suavely, strategically, and stylishly connect the message from your heart…

to the message of your brain to a well-fitted audience while making you laugh, feel understood, and relaxed at the same time, Eliza is your answer. Anyone who has worked with Eliza immediately has two burning questions: 1. Where have they been all my life? 2. When does this end because hopefully the answer is never.” — Yan Palmer │ Artist & Educator

Imagine getting your power back through a single tab on your browser.

Not another platform with endless rules. Not another complicated, overpowered algorithm. Just you, your inbox, your people and your words.

You’re not waiting around for the algorithm to show you mercy. You’re not crossing your fingers that your 3-swipe Instagram story will convert. You’re not hoping a client remembers to refer you after you “circle back in Q3”

You’re generating demand on purpose.

From people who already said yes by joining your list.

From the quiet corner of the internet where people actually listen — their inbox.

Get your power back

📝 📬 🌀 💌

Get your power back 📝 📬 🌀 💌

This isn’t performative marketing.

This is intentional human connection.

You’re reclaiming control over how your work is seen, understood, and acted on — with a rhythm that works for your brain, your business, and your bandwidth.

Because when you can sell without compromising your values, you stop twisting yourself into a content pretzel just to get your work seen and your message heard.

And you start building a business that feels like it was made for you (and your people).

That feels like yours — creatively fulfilling, financially sustainable and without having to market yourself 24/7.

Tell About It gives you the tools, feedback, and support to finally turn your newsletter into a living, breathing, revenue-generating expression of your work.

→ You’ll know exactly what to send and when. No more ghosting your list, guessing what to say, or rewriting the same sentence 17 times only to save it in drafts.

→ You’ll turn half-baked ideas, scattered voice notes and shower thoughts into strategic, story-rich emails that actually go out (and actually convert).

→ You’ll build a sending rhythm that works with your energy, not against it, so email becomes a creative outlet, not another chore.

→ You’ll stop relying on the algorithm gods or client referrals from 2021 and start generating consistent interest, inquiries and income from the audience you already have.

→ You’ll become the kind of person who sends great emails: the ones people want to read, remember reading and reply to with “omg this is exactly what I needed.”

→ You’ll start treating your newsletter like the most valuable room in your business — and your people will feel damn lucky to be invited in.

→ And you’ll feel it: the clarity, the confidence, the creative momentum. That delicious little thrill before you click send — not from fear, but because you know your words are working for you.

The space between art & marketing (that's where I live)

Hey, I’m Eli

Some people teach marketing. Some people understand artists. I live in
the space between.

As an expressive arts therapy graduate turned creative business coach, I've spent years studying how creative people actually work — not how “marketing experts" think they should.

What I've learned:

  • The creative process is inherently non-linear, but that doesn’t mean creative-marketing has to be confusing

  • Templates can squash authentic expression, but a thoughtful starting point that gently guides you forward is a gift

  • Consistent sales happen because of trust and connection, not countdown timers, fancy funnels, or getting the most likes on IG

  • You can choose to root your marketing in trust and creativity

  • Your sensitivity to the world around you isn’t a liability — it’s exactly what we need more of

This is why Tell About It isn't just another marketing program.
It's a creative practice that happens to grow your business.


Here’s my promise to you:

  • No forcing yourself into someone else's formula

  • No pretending to be more "professional" than you are

  • No trading your creative integrity for a quick sale

  • No pushing through when you need to pause

  • No separating your artist self from your business self

Instead: We'll create a newsletter practice that feels as natural as making your art. Because sharing your work should feel as good as creating it.

Have we met?

WHO AM I TO TEACH YOU HOW TO CREATE A THRIVING NEWSLETTER?

I’ve helped creative founders turn their email lists into multiple five-figure returns — and build the foundations that later brought in hundreds of thousands in revenue.

I’ve spent my career helping creatives find their way of doing marketing. Not through gimmicks or pushy sales tactics, but through real connection and sustainable, authentic strategies.

I built Tell About It because I know the weight of holding ideas and not knowing how to share them.

This isn’t about becoming the best copywriter or a flawless marketer — but about bringing all of who you are to the table, and creating something only you can.

There’s plenty of things I don’t know how to do (boil the perfect egg or stay emotionally detached when watching septuagenarians fall in love on the Golden Bachelorette, for example), but showing artists and creatives how to share their work, tell their stories, and create a space where sales feel natural? That one I’ve got down. 

How TAI Works

Here’s what happens inside Tell About It:

→ Weekly Core Calls (on Zoom) Our live, weekly group calls where we’ll cover foundational concepts, give real-life examples, and create space for questions. Can’t make it live? All sessions are recorded for easy replay.

→ Step-by-Step Guides (in your Notion portal) Each module includes a focused guide, designed to help you implement what you’re learning one clear step at a time.

→ Newsletter Studio Hours (on Zoom) Each week, you’re invited to drop into studio hours — our casual, come-as-you-are space to ask questions, get feedback, and co-work on your next email.

→ Draft Reviews + Comprehensive Feedback Inside your Notion portal, you can upload your in-progress emails to receive thoughtful, personalized feedback.

We keep things simple, spacious, and supportive.

→ Call times are decided collaboratively within the group. Can’t make it live? All sessions are record for easy replay, so you watch, take notes, and continue integrating after the sessions end.

→ You’ll never be left wondering what to work on next. Inside Notion, you’ll have access to written guides that walk you forward, step-by-step as you continue implementing what you’re learning in our sessions.

→ Studio hours are perfect for getting your questions answered, connecting with your peers, and working on your next draft.

→ Whether you want a gut-check before sending, help shaping your message, or step by step thoughts on how to improve your work, I’m in this with you.

→ Six weeks of learning and hands-on support

Walk away with more than a plan. 

By the end of Tell About It, you’ll walk away with...

→ A custom newsletter strategy that feels like it came from you, not a template — aligned with your voice, values, and business model

→ A deep and nuanced understanding of the different types of emails your people need from you, and what you should be sending when

→ A body of work: at least 6 powerful, story-driven emails you’ve already written (and scheduled) — with a clear roadmap for the next 6, too

→ A sustainable sending rhythm so you’re not ghosting your list, panic-sending at launch time, or putting it off for "someday"

→ The confidence to show up regularly with clarity, depth, and zero cringe. You’ll love what you’re sending.

→ An email system that quietly sells for you in the background — nurturing trust, deepening connection and making it obvious when it’s time for your people to buy

No pressure, no gimmicks, no "email marketing hacks."

Just real connection, real revenue, and real momentum — built through words that actually sound like you.

And when you actually send them…
They work.

“After a decade in business with no email list, I FINALLY have a direct path to connect beyond just sharing offers

Ten years in [my photography] business and I’m embarrassed to admit I didn’t have an email list. I now have a direct means of communication, not only for studio news, offers, travel dates and educational resources; but just to share a little more intimately some of my own personal thoughts. I couldn’t be doing this without Eliza. No matter what you have to offer the world, Eliza can help you share it in a way you never thought possible.”

– Anya Maria | Photographer & Educator

What others are saying about creating a newsletter with Eliza…

This is human-first, trust-based
creative email marketing that works.

Join the waitlist and be the first to hear when enrollment opens again in July, 2025—you'll also get first access to an open seat, as well as early enrollment bonuses.

Limited seats available
We start May 1st

$1200
(or three payments x 400)

Frequently Asked Questions

You’re not new to business — which means you’ve probably invested in things before that didn’t quite land. You’re a big believer in getting the specific support you need in the areas you need it. But, for some reason, this is one piece of the puzzle that has just never quite clicked. You understand email marketing. You get the point. But, you’ve still never found a system or support that works for you. So let’s clear up what this is and what it isn’t — so you can say yes (or no) with confidence.  

  • You won’t learn how to write in general inside TAI — you will learn how to build a specific rhythm and system around one of the most underutilised, highest-converting channels in your business: your newsletter. You’ll walk away with a customized strategy, a strong rhythm for sending emails you feel excited about that doesn’t drag you down or just feel like something else you’ll get distracted from, and actual emails you’re proud to send (and that sell for you). This is marketing implementation, not just education.

  • Absolutely. This work is especially powerful before your audience grows too much. You don’t need a huge list to make sales from email (actually, 99% of my clients’ don’t have a huge list or audience and email is their most profitable channel) — you need the right content, sent with the right timing, to the right people. This program helps you warm up the list you already have and lay the foundation for future subscribers to stick around and buy. 

  • What’s different here is that we’re not trying to turn you into a content machine. We’re helping you create a system that works with your energy and schedule. That means planning your rhythm, using your language, and building an approach that’s just as sustainable as it is strategic. Plus, you’ll get live feedback and hands-on support the whole way through, and I’ve been providing this sort of feedback to business owners like you (as they generate five and six figure returns) for years.

  • You’ll get personalised support inside Studio Hours every week, as well as feedback on your strategy, structure, copy and sending plan. This isn’t a plug-and-play system — it’s a co-created process that helps you build a marketing habit you’ll actually keep with the blocks you already have right in front of you.

  • Yes. This is how you stay booked out — without burning out — having a consistent connection to your closest people is the perfect foundation for a steady business that doesn’t cause you anxiety every time a client has to pause or your calendar opens up again. This is what they talk about when they say “consistent marketing” – it doesn’t get any easier than your email list. You’ll be deepening the relationship with your existing audience, making future sales feel natural, and ensuring people know how and when to buy from you (and why) — even when you’re not actively launching.

You already HAVE the tools you need to be sending consistent, powerful and profitable emails, you just need a strategy that actually works for you and the support to get it started. I’m not going to teach you social media best practices, or how to repurpose your content, or how to write the best “About” page.

Tell About It is one thing, done exceptionally well: Turning your newsletter into the most potent, profitable and personal marketing channel in your business.

If you’ve been saying “I know I need to get more consistent with email” for the last six months… 

This is your moment to join the waitlist. Tell About It sells out to the waitlist every time— join the list now and get first access to an open seat, as well as early enrollment bonuses.

This isn’t about urgency, pressure, or convincing.

If now isn’t your time, if your gut says no, if you’re in tunnel-vision survival mode, or if the financials feel more contracting than expansive, I trust you to honor that, and I will too. 

But if your body softens reading this…
If you know this is your next step…
If you’re ready to create a newsletter that feels like home for your voice – one that grows with you, reflects your work, and fundamentally supports your business for years to come...

And if you’re ready for personalized reflections, supportive structures, and strategies that don’t overpower your own knowing – 

Then let’s do this together. Inside Tell About It, you’ll get thoughtful feedback, co-creative support, and the kind of personalized guidance that helps you stay connected to your message, your people, and your path.


We’re not aiming for perfection.
We’re here to build something real.