You can have it all. But you’re not going to get there by bullying yourself into action.

Your life will require your energy — you will choose where that energy goes.

My work is for the folks who crave a life of their own creation.

Being successful in business requires way less of the things we think it does and way more of the uncomfortable work - self awareness, honesty, energy management, worth…

I know this work in business because I first learned it in my life.

Holistic Business Coach • Psychology & Expressive Arts Therapy MA

Eliza (Eli) Lois White, MA

PRIVATE COACHING PRACTICE SINCE 2020 / INTIMATE MARKETING MENTORSHIPS & WHOLISTIC BUSINESS SUPPORT

I’m Eli (they/them), non-binary artist and marketing mentor to creators building online. I have a Masters degree in Psychology & Expressive Arts Therapy, and I’m currently at home in the mid-atlantic with my partner, Jes Fields and the smartest dog I’ve ever known, Willa.

As an expressive arts therapy graduate turned creative business coach, I've spent years studying how creative people actually work — not how “marketing experts" think they should.

I’m guessing that you and I have (at least) one thing in common–we are multi-passionate, lifelong creators. People who see the world with careful attention and who carry a desire for authentic connection.

While you’ve been exploring your own craft over the years, I’ve been deep in mastering a multitude of ways to support creators like you in the next steps of your journey.

(RAISE YOUR HAND IF YOU’RE EVER OVERWHELMED BY YOUR OWN GOOD IDEAS)

Perhaps you’ve been aching for something more for a long time, and even if you’re not quite sure what that “something” is, or you don’t yet see how all the many pieces you’re holding fit together, you’re feeling the pull to take decisive action towards it.

That’s where I come in–to help you hone in on your “something,” to gently guide and direct you towards your next steps, and to help you find your groove in your business and your creative practice (and support you in learning how they’re on in the same).

As a curious person with a decades long special interest in how we do-the-doing of our authentic work, I’m confident saying there’s nothing tripping you up in your business that we couldn’t organize ourselves around and move through together.

Why Business?

Helping creatives dial up their income is about more for me than the joy of seeing my people thrive. You deserve to step into your fullest life and have your needs met.

You deserve all of the abundance and the joy and the comfort you can imagine.

And most importantly, you deserve a break from the stories that you’ve been telling yourself for years–that you can’t take the first step, that you don’t know what to do next, or that selling your services is the same as selling your soul.

…That you have to give up being an artist in order to be a business owner.

You can build a business that completely honors your creative practice, allows you to work alongside your brain instead of against it, and supports you stepping into grand leadership in your own life.

Why Coaching?

Your business will grow at the speed of your self-trust.

You can tweak the strategy, refine the messaging, test different offers – but at the end of the day, your business is a mirror.

It will always reflect back what’s happening internally.

The way your messaging isn't landing shows you how you're struggling to claim your expertise, a reflection of where you’ve been taught to downplay your gifts.

The way your cash flow is messy shows you where you're hesitating to align your prices, a reflection of your relationship to value, worth, and trust.

The way you're frozen about getting into action shows you where you're overthinking every post, offer, and decision, reflecting back to you your fear of getting it wrong.

NONE OF THIS IS A PROBLEM.
It's information.

And none of it changes just by deciding to “trust yourself more” because self-trust isn’t a feeling. it’s something you build, something you cultivate.

You don’t create more self-trust by sitting with your doubt and your thoughts. You build it by making moves with the right guidance, testing what works, and seeing proof that your instincts are worth trusting.

It's 2021 and I’m in a brand-new coaching program. I’ve just had my first 10k launch – more money made in the span of those few days than I'd ever made in my business at one time, ever.

I tell my new coach some version of:

I’ve exceeded my goal! I’m good for the next few months! Bills covered! Money left over to pay myself! I can float on this for the next few months!

Her reply was… jarringly simple. “What do you mean, you’re covered?”

I didn’t get it at first. I mean… I’m covered. Didn't I just say that? Bills paid. Money left over. Minimal delivery needed. Time to build something new. Isn’t that the point of what we're doing here?

But she pushed: “What do you mean you can float? Why wouldn’t you keep going?”

My answer was as simple as her question: I wasn't continuing to sell what was already working because it hadn't occurred to me that I could.

I’d become so merged with the belief that money was a thing to “have enough of” that I couldn’t imagine relating to it any other way.

I was so pleased with the launch – the words I shared, the money I made, the new clients I got to support – it felt almost… wrong to have someone say, ok cool – you can now keep going.

But that five minute conversation rearranged my entire money making process. It changed how I thought about earning, the decisions I was making, even the way I looked at the idea of “enough."

In one conversation, she named a dynamic I couldn’t see.
This is what great coaching does.

You’re thinking one way – a well-reasoned way – but you’re too close to your own thoughts to notice they’re steeped in something you don’t actually want to keep brewing.

The right question, at the right moment, can rearrange everything.

We find the thing you’re really circling and ask the questions that cut straight to it. We map what happens next, so you can actually take the steps you can't see yet.

“There’s going to be some sort of medium or long quote here, Macaroon cake bonbon danish pastry cake. Soufflé cupcake toffee wafer danish jujubes bear claw chocolate halvah. Carrot cake topping jujubes chocolate cake powder dessert jelly-o oat cake. Ice cream croissant lollipop bonbon ice cream cake. Dragée candy canes candy gummies chocolate cake sweet roll tart icing. Jujubes liquorice oat cake liquorice liquorice chocolate cake jelly muffin biscuit. Pudding pudding jujubes gummi bears dessert. Marzipan shortbread donut fruitcake dessert cotton candy tootsie roll. Macaroon caramels marshmallow powder pie.”

So here’s the thing: Marketing instructions ask us to override our own knowing all the time.

To do what converts. What scales. What works.

Even when it doesn't feel right in your body. Even when it dulls your voice or flattens your edges or leaves you sounding like everyone else.

We tell ourselves it's “just marketing.” That we'll come back to our real voice later. We pretend it's no big deal to contort ourselves into the strategies we've been told will “finally work.”

But it is a big deal.

Because over time, those choices build a business. And if you're not careful, they build one that you don't want to be in.

I won't teach you to build a business that scales to seven figures overnight at the cost of your peace.

I won’t encourage you to override your knowing and just get it done.
If that worked you would be thriving already.
I will teach you to create a business that feels like home.

To write the kind of marketing that sells because it’s real, not in spite of it.

To share the kind of offers that reconnect you with your message, your work, and your community.

To create the kind of revenue that lets you lead a life on your own terms.

Because you don't need to become a different kind of creative, entrepreneur or business owner entirely in order to do the things you know you SHOULD do, or you think could bring in more money, more truth, more connection and more community.

You just need a space that honors your voice, sharpens your strategy, and gives you the tools to bring both to life.

Because over time, those choices build a business.

And if you're not careful, they build one that you don't want to be in.

In the many iterations of my career, I have been…

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Ive also GUEST Taught IN GROUPS & SHAREd ON PODCASTS:

Living a Creative Life of Ease | Soul Over the Bones with Liz Glenn

The Magic of Creative Rituals | The Everyday Magic with Jordan Medina

Guest Expert on Trust-Based Marketing, in Natalie Gildersleeve’s The Intuitive Artist Mentorship
Guest Expert on Email Marketing for Photographers, in Rachel Larsen Weaver’s The Words Workshop
Guest Expert on Email Marketing: Befriend Your List, in Lois Mac’s Sweet Talk

and would love to be invited to yours! Reach out here

“There’s going to be some sort of medium or long quote here, Macaroon cake bonbon danish pastry cake. Soufflé cupcake toffee wafer danish jujubes bear claw chocolate halvah. Carrot cake topping jujubes chocolate cake powder dessert jelly-o oat cake. Ice cream croissant lollipop bonbon ice cream cake. Dragée candy canes candy gummies chocolate cake sweet roll tart icing. Jujubes liquorice oat cake liquorice liquorice chocolate cake jelly muffin biscuit. Pudding pudding jujubes gummi bears dessert. Marzipan shortbread donut fruitcake dessert cotton candy tootsie roll. Macaroon caramels marshmallow powder pie.”

THINGS I would TELL YOU OVER PASTA

My partner is a renowned Human Design teacher and I learn so much from her - I’m a 2/4 Manifesting Generator with eight defined centers. I know.
If you know anything about the enneagram then I’d tell you I’m a 7 who lived 31 years thinking they were deeply a 3. Again, I know.
My big three: Virgo, Libra, Virgo (that Leo energy you sense is coming off my venus)

THINGS I would TELL YOU the next morning, coffee in hand

My partner is a renowned Human Design teacher and I learn so much from her - I’m a 2/4 Manifesting Generator with eight defined centers. I know.
If you know anything about the enneagram then I’d tell you I’m a 7 who lived 31 years thinking they were deeply a 3. Again, I know.
My big three: Virgo, Libra, Virgo (that Leo energy you sense is coming off my venus)

my greatest teachers

My partner is a renowned Human Design teacher and I learn so much from her - I’m a 2/4 Manifesting Generator with eight defined centers. I know.
If you know anything about the enneagram then I’d tell you I’m a 7 who lived 31 years thinking they were deeply a 3. Again, I know.
My big three: Virgo, Libra, Virgo (that Leo energy you sense is coming off my venus)

known in a tiny corner of the internet for: Rich grandpa christmas & merging tarot/businss

To the artists and architects of their own becoming

To the ones who see life as a canvas, who blur the lines, who make meaning from the spaces in between. Your work isn't a formula. It's a rhythm, a quiet pulse fluttering through everything you create, a steady undercurrent of thought and vision, deepening as you deepen.

Here, we don't cram creativity into too-tight sweaters – no rigid content plans or marketing formulas or someone else's version of success. Instead we weave something entirely your own – a way of working that moves with you, fits with ease, and evolves alongside you.

A business that lasts.