WELCOME TO TELL ABOUT IT
Your newsletters should be making you money, not making you anxious.
A SIX WEEK LIVE PROGRAM
FOR CREATIVE ENTREPRENEURS, ARTISTS, AND
HEART-LED SERVICE PROVIDERS
Tell About It is a 6-week live email marketing program for creative entrepreneurs, artists, and heart-led service providers who want to turn their email list into their most profitable marketing channel.
Through a unique blend of group workshops, feedback sessions, direct 1:1 support on your writing and a learning-to-implementation pathway that will actually work for your creative brain, you will finally send emails that sell.
The creatives making the most money aren’t posting more. They’ve built a newsletter pathway that works while they’re offline.
This is where your inbox becomes the most effective and energizing marketing channel in your business
full investment: 1200
payment plans available
You’re not confused about what to do next. You’re creatively congested.
You’re already sitting on a backlog of brilliant ideas, powerful stories, beautiful offers — and nowhere consistent to share them.
Not unless you count that one Instagram post you’ve been trying to write for three weeks — the one that’s meant to be heartfelt, strategic, visually on-brand, emotionally resonant and under 2200 characters... all while dodging the algorithm’s mood swings like a social media stunt pilot.
You don’t have a content problem.
You have a container problem.
Your ideas are real. Your work is working.
But without a grounded place to share your message, one that doesn’t make you perform or compete with an algorithm or AI-content, everything else feels scattered. You’re shouting into different rooms hoping someone hears you, and there’s nowhere that brings it all together.
“I get more figured out with Eliza than any other coach or expert I have ever worked with—they helped me figure things out that I have been contemplating for years.”
Imagine getting your power back through a single tab on your browser.
Not another platform with endless rules. Not another complicated, overpowered algorithm. Just you, your inbox, your people and your words.
You’re not waiting around for the algorithm to show you mercy. You’re not crossing your fingers that your 3-swipe Instagram story will convert. You’re not hoping a client remembers to refer you after you “circle back in Q3”
You’re generating demand on purpose.
From people who already said yes by joining your list.
From the quiet corner of the internet where people actually listen — their inbox.
That’s where Tell About It comes in.
Not as a productivity hack. Not as a template parade. But as a place to slow down, think strategically and write intentional marketing like someone who actually has something to say — because you do.
Your business is ready to grow.
And this is the path of least resistance.
Tell About It is a six week program with lessons delivered in multiple formats for easy access including weekly group workshops hosted live on Zoom.
You get access to all the calls, lessons, replays, along with the workbooks to help you implement what you’re learning one clear step at a time.
You’re not in this work alone.
In addition to the live calls and lessons, you’re invited to connect and get support through weekly studio hours (our casual, come-as-you-are space to ask questions, get feedback, and co-work) and on demand draft reviews where you’ll get thoughtful, personalized feedback on what you’re creating.
$1200 or 3 payments of 400, billed monthly
We’ll turn the scattered brilliance you’ve been trying to condense into carousels and one-line reels into strategic, story-rich emails that connect and convert.
In six weeks you’ll go from avoiding your newsletter to making it the most reliable revenue generator in your business. No more panic-publishing at 11:59 PM. Just clear, confident communication that brings your best work to life, and a marketing channel that feels like an extension of your work.
Email is the place where your creative integrity and your business growth actually get to hold hands.
creative integrity 🤝 business growth
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creative integrity 🤝 business growth
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creative integrity 🤝 business growth
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creative integrity 🤝 business growth ╱ creative integrity 🤝 business growth ╱ creative integrity 🤝 business growth ╱
Eli is the best! Seriously! This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— quote source
Eli is the best! Seriously! This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— quote source
Email is the place where your creative integrity and your business growth actually get to hold hands.
creative integrity 🤝 business growth
/
creative integrity 🤝 business growth /
Eli is the best—Seriously—This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— LEAH RUPP
Eli is the best—Seriously—This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— LEAH RUPP
Eli is the best—Seriously—This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— LEAH RUPP
This isn’t performative marketing.
This is intentional human connection.
You’re reclaiming control over how your work is seen, understood, and acted on — with a rhythm that works for your brain, your business, and your bandwidth.
Because when you can sell without compromising your values, you stop twisting yourself into a content pretzel just to get your work seen and your message heard.
And you start generating sales in a business that feels creatively fulfilling, financially sustainable, all without having to be chronically visible 24/7.
Tell About It gives you the tools, feedback, and support to finally turn your newsletter into a living, breathing, revenue-generating expression of your work.
→ You’ll know exactly what to send and when. No more ghosting your list, guessing what to say, or rewriting the same sentence 17 times only to save it in drafts.
→ You’ll turn half-baked ideas, scattered voice notes and shower thoughts into strategic, connection-rich emails that actually go out (and actually convert).
→ You’ll build a sending rhythm that works with your energy, not against it, so email becomes a creative outlet, not another chore.
→ You’ll stop relying on the algorithm gods or client referrals from 2021 and start generating consistent interest, inquiries and income from the audience you already have.
→ You’ll learn how to be the kind of person who sends great emails: the ones people want to receive, remember reading and reply to with messages like “omg this is exactly what I needed.”
→ You’ll start treating your newsletter like the most valuable room in your business — and your people will feel damn lucky to be invited in.
→ And you’ll feel it: the clarity, the confidence, the creative momentum. That delicious little thrill before you click send — not from fear, but because you know your words are working for you.
Note: growth looks different for everyone. How this work lands in your business will depend on your timing, capacity, and goals — and that’s exactly how it should be. That’s why you’ll maintain lifetime access to the program so you can continue building at your pace and in right relationship with your goals.
Tell About It gives you the tools, feedback, and support to finally turn your newsletter into a living, breathing, revenue-generating expression of your work.
→ You’ll know exactly what to send and when. No more ghosting your list, guessing what to say, or rewriting the same sentence 17 times only to save it in drafts.
→ You’ll turn half-baked ideas, scattered voice notes and shower thoughts into strategic, connection-rich emails that actually go out (and actually convert).
→ You’ll build a sending rhythm that works with your energy, not against it, so email becomes a creative outlet, not another chore.
→ You’ll stop relying on the algorithm gods or client referrals from 2021 and start generating consistent interest, inquiries and income from the audience you already have.
→ You’ll learn how to be the kind of person who sends great emails: the ones people want to receive, remember reading and reply to with messages like “omg this is exactly what I needed.”
→ You’ll start treating your newsletter like the most valuable room in your business — and your people will feel damn lucky to be invited in.
→ And you’ll feel it: the clarity, the confidence, the creative momentum. That delicious little thrill before you click send — not from fear, but because you know your words are working for you.
Note: growth looks different for everyone. How this work lands in your business will depend on your timing, capacity, and goals — and that’s exactly how it should be. That’s why you’ll maintain lifetime access to the program so you can continue building at your pace and in right relationship with your goals.
Hey, I’m Eli
Some people teach marketing. Some people understand artists. I live in the space between.
As an expressive arts therapy graduate turned creative business coach, I've spent years studying how creative people actually work — not how “marketing experts" think they should.
What I've learned:
The creative process is inherently non-linear, but that doesn’t mean creative-marketing has to be confusing
Templates can squash authentic expression, but a thoughtful starting point that gently guides you forward is a gift
Consistent sales happen because of trust and connection, not countdown timers, fancy funnels, or getting the most likes on IG
You can choose to root your marketing in trust and creativity
Your sensitivity to the world around you isn’t a liability — it’s exactly what we need more of
This is why Tell About It isn't just another marketing program.
It's a creative practice that happens to grow your business.
Here’s my promise to you:
No forcing yourself into someone else's formula
No pretending to be more "professional" than you are
No trading your creative integrity for a quick sale
No pushing through when you need to pause
No separating your creative self from your business self
Instead: We'll create a newsletter practice that feels as natural as making your art or working with clients. Because sharing your work should feel as good as creating it.
Have we met?
WHO AM I TO TEACH YOU HOW TO CREATE A THRIVING NEWSLETTER?
I’ve helped creative founders turn their email lists into multiple five-figure returns — and build the foundations that later brought in hundreds of thousands in revenue. I know that number is higher now, but you get the idea and it’s more important to me to spend my time helping you get there than flexing shiny receipts.
I’ve spent my career helping creatives and service pros find their way of doing marketing. Not through gimmicks or pushy sales tactics, but through real connection and sustainable, authentic strategies.
I built Tell About It because I know the weight of holding ideas and not knowing how to share them effectively.
This isn’t about becoming the best copywriter or a flawless marketer — but about bringing who you are to the table, and creating something only you can — an email marketing system that is effective because of who you are, not in spite of it.
There’s plenty of things I don’t know how to do (boil the perfect egg or stay emotionally detached when watching septuagenarians fall in love on the Golden Bachelorette, for example), but showing founders and creatives how to share their work, tell their stories, and create a space where sales feel natural? That one I’ve got down.
Eli is the best! Seriously! This program is incredible
More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this. More text here to support this.”
— quote source
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- — Name Goes Here
Here’s what happens inside
Tell About It:
Here’s what happens inside
Tell About It:
Here’s what happens inside Tell About It:
→ Weekly Core Calls (on Zoom) Our live, weekly group calls where we’ll cover foundational concepts, give real-life examples, and create space for questions. Can’t make it live? All sessions are recorded for easy replay.
→ Step-by-Step Guides (in your portal) Each module includes a focused workbook, designed to help you implement what you’re learning one clear step at a time.
→ Newsletter Studio Hours (on Zoom) Each week, you’re invited to drop into studio hours — our casual, come-as-you-are space to ask questions, get feedback, and co-work on your next email.
→ Draft Reviews + Comprehensive Feedback Inside your portal, you can upload your in-progress emails to receive thoughtful, personalized feedback.
We keep things simple, spacious, and supportive.
→ Call times are decided collaboratively within the group to maximize live attendance. Can’t make it live? All sessions are record for easy replay, so you can watch, take notes, and continue integrating long after we click out of Zoom.
→ You’ll never be left wondering what to work on next. Tell About It lessons follow a clear, structured pathway so all you need to do is take the next step in your workbook as you continue implementing what you’re learning in our sessions.
→ Studio hours are available every week— perfect for getting your questions answered, connecting with your peers, and working on your next draft.
→ Whether you want a gut-check before sending, help shaping your message, or step by step thoughts on how to improve your work, I’m in this with you.
→ Six weeks of learning and hands-on support.
Walk away with more than a plan. By the end of Tell About It, you’ll walk away with...
→ A custom newsletter strategy that feels like it came from you, not a template — aligned with your voice, values, and business model
→ A deep and nuanced understanding of the different types of emails your people need from you, and what you should be sending when
→ The 4 email types you need to be sending to ensure more people open your emails, can’t wait to receive your emails, and are excited to be sold to in your emails
→ A body of work: at least 6 powerful, story-driven emails you’ve already written (and scheduled) — with a clear roadmap for the next 6, too
→ A sustainable sending rhythm so you’re not ghosting your list, panic-sending at launch time, or putting it off for "someday"
→ The confidence to show up regularly with clarity, depth, and zero cringe. You’ll love what you’re sending.
→ An email system that quietly sells for you in the background — nurturing trust, deepening connection and making it obvious when it’s time for your people to buy
When was the last time on IG 80% of your audience saw your content?
It’s just not the same
No pressure, no gimmicks, no "email marketing hacks."
Just real connection, real revenue, and real momentum — built through words that actually sound like you.
And when you actually send them…
They work.
Full investment: 1200
Payment plan: 3 monthly payments of 400
Here’s how we’re going to do it:
00 Pre-Work: Intentions & Set-Up
Before you start learning, you’ll walk through my process for answering the key questions that make everything else simpler and more effective. This is where you begin building a structure designed for creative brains — clear enough to guide you, flexible enough for you to be yourself — and ensure your foundations are ready to hold what you’re building.
Stage 02: The Work — Story & Structure
This is where your newsletter stops being an idea in your head and starts moving through your hands. We’ll focus on practical writing frameworks, strategic experimentation, and simple systems that make showing up easy.
Stage 01: Foundations — Groundwork & Strategy
Now that you know who you’re writing to and have a solid home for your list, it’s time to shape the mindset and messaging that make every great email work. Foundations is where your newsletter stops being a task on your to-do list and starts becoming a core relationship space in your business.
Stage 03: Growth — Reach & Revenue
Now that your newsletter has rhythm, it’s time to watch your impact reverberate. This module focuses on automations, making your list work smarter for you, and expanding your right-fit readership.
And that’s just what you’ll learn in class.
In addition to lessons and workshops, you’ll have direct, personalized support from me throughout the course of the program. You’ll stop spinning in uncertainty, constantly negotiating with yourself about what to send when, and instead understand why your new strategy works so you can go be your magic self while your email list becomes the most profitable marketing channel.
00. Intentions & Set-Up
BUILDING A SUPPORTIVE, FLEXIBLE FOUNDATION
In this stage you’ll:
Map your dreamiest-reader and clarify who your emails are for, so every send speaks directly to the right person
Create a sending rhythm that doesn’t break your brain but works for your business, your energy, and your life in this season of life. No “send three times a week” rules, just a realistic plan built for how you actually work that you’ll be excited to work on.
Set up a solid foundation for your list on the platform that fits how you work now and where you want your business to grow — with tailored recommendations to help you choose well, plus a 15-minute cleanup exercise that boosts engagement fast.
01. Groundwork & Strategy
SHAPING MINDSET AND MESSAGING
In this stage you’ll:
Learn the principles of artful marketing, trust-based selling, and clear, consensual communication.
Use the right person → right message → right time framework so every email lands with purpose
Connect the dots between your ideas, your offers, and what your readers actually need to hear from you.
Name your why for each send so “I don’t want to annoy people” stops calling the shots and reframe unsubscribes as a sign your voice is landing with the right people.
Excavate your voice by shedding inherited marketing “shoulds” so you can reconnect with your message (and the heart of your work in the process)
Learn what makes a sales email work — and why some totally flop
Get my tried-and-true prompts that turn even the most “there are so many things I could talk about” spirals into grounded “this is what I’m here to say” confidence
02. Story & Structure
PRACTICE MAKES PROGRESS
In this stage you’ll:
Learn the four email types every list needs to convert (and which two most people skip)
See why not being a perfect writer is actually better for your business, and how to prioritize strategic decision making, creative freedom, and imperfect sends over hours of tweaking and edits.
Use a simple story-mining process to uncover newsletter gold from everyday life
Practice applying the four components of a highly effective email to everything you write
Turn stories into compelling sales emails with my three line structure
Learn the 40-year-old sales psychology method the greats still use
Practice turning voice memos, client insights, and middle-of-the-night thought-genius into emails that nurture your list
Generate 20+ strong email ideas in under an hour with a repeatable ideation method that gets you to high performing email ideas quickly
Learn my collections strategy that shows you how to plan ahead without overwhelm, structure your sends so it all makes sense, and create a natural sending rhythm that works for you and your readers
Why you think other people’s emails are better than yours, and how to turn them around with the mini pre-send checklist that makes every email sharper
Create a feedback loop that strengthens your emails over time without getting stuck in endless revisions or left guessing what to send ever again
03. Reach & Revenue
FEEL YOUR IMPACT REVERBERATE
In this stage you’ll:
Learn why simply telling people to “buy now” doesn’t work, and what two emails you need to send in order to sell your offer
Set up simple automations that keep your emails working for you even when you’re not online
Why sending ten emails is a day is entirely unnecessary and the reframe you didn’t know you needed on “sending consistently”
Find where your dreamiest are hanging out, how to reach them, and exactly what you need to do to effectively invite them onto your list
Uncover the real reasons people join your list, and how to speak directly to it in your opt-ins
Learn list growth strategies that attract new subscribers who are ready to buy
Test if your lead magnet is working, fix it fast (or build one people actually want), so you know you’ve got something people will happily trade their email address for
Learn how to structure a welcome sequence that gets people excited to be on your list, builds demand for your offers, and prepares them to buy
Ready to stop spinning in uncertainty, constantly negotiating with yourself about what to send and when?
Join us in Tell About It and get access to incredible lessons and workshops and direct, personalized support from me throughout the course of the program. You’ll walk away from TAI understanding why your new strategy works so you can go be your magic self while your email list becomes the most profitable marketing channel.
Frequently Asked Questions
You’re a big believer in getting the specific support you need in the areas you need it.
You just haven’t been able to give the time and energy that you believe your email list deserves.
You understand why email marketing matters. You get the point. But, you’ve still never found a system or support that works for you. So let’s clear up what this is and what it isn’t — so you can say yes (or no) with confidence.
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You do not need to have a large list, or a list at all, to join. Tell About It works for people with 0 subscribers and thousands of subscribers, and the people who haven’t emailed in five years and wonder if they should start from scratch. If you don’t have a list yet, pre-work will walk you through setting one up so you can start our live calls with your foundations in place.
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That’s actually a very common TAI starting point. TAI was designed to help the people who know email is the next right step re-enter with clarity (so you know what you’re doing) and confidence (because you see why it matters) so you can rebuild trust with your readers and create a rhythm that actually sticks. If you feel turned around by logistics, don’t know what to focus on first, or feel the pressure to sound polished — you’re in the right place.
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Most people think email requires great writing. They’re wrong. Being a great writer will help you get into action because you feel more confident, but the most effective email is the one you send — and Tell About It will teach you how to think strategically so you can send confidently, regardless of whether you decide to invest in your writing skills or not. TLDR: You don’t need to be a great writer to send great emails.
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Tell About It isn’t only for beginners. Many students come in with sizable IG audiences, Substack readers, or an existing list. What makes TAI special is you won’t explicitly learn how to write — or market — in general. You’ll learn how to send emails that convert. You’ll learn how to utilize the highest-converting channel in your business. You’ll walk away with a customized strategy, a strong rhythm for sending you feel excited about that doesn’t drag you down or just feel like something else you’ll get distracted from, and actual emails you’re proud to send (and that sell for you). This is email marketing implementation, not vague theory or a copywriting education.
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Tell About It won’t try to turn you into a consistent-sending-content-machine. We’re here to help you create a system that works with your energy, interests, and schedule. That means planning your rhythm, using your language, and building an approach that’s just as sustainable as it is strategic. Plus, you’ll get live feedback and hands-on support the whole way through, and I’ve been providing this sort of feedback to business owners like you (as they generate five and six figure returns) for years so it’s unlikely you have a question — or a sticking point — I’ve not heard before.
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Yes. TAI will give you structure, language, and ready-to-use methods to lead your clients through email strategy sessions, write better emails, and integrate email strategy into your service stack. You’ll learn the exact frameworks I use to help creative businesses build trust-based, profitable email strategies — they’re easy to use, and can be adapted for client work. While you’re welcome to use what you learn here in your own client work, you’re not permitted to teach the material as your own. I offer a special mentorship to service pros who are using email marketing with their clients. If you’re interested, reach out.
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You’ll get personalized support inside Studio Hours every week, as well as feedback on your strategy, structure, copy and sending plan. This isn’t a plug-and-play system — it’s a co-created process that helps you build a marketing habit you’ll actually keep with the blocks you already have right in front of you.
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Yes. This is how you stay booked out without re-creating the wheel. Having a consistent connection to your closest people is the perfect foundation for a steady business that doesn’t cause you anxiety every time a client has to pause or your calendar opens up again. This is what they talk about when they say “consistent marketing” – it doesn’t get any easier than your email list. You’ll be deepening the relationship with your existing audience, making future sales feel natural, and ensuring people know how and when to buy from you (and why) — even when you’re not actively launching.
You already HAVE the tools you need to be sending consistent, powerful and profitable emails, you just need a strategy that actually works for you and the support to get it started. I’m not going to teach you social media best practices, or how to repurpose your content, or how to write the best “About” page.
Tell About It is one thing, done exceptionally well: Turning your newsletter into the most potent, profitable and personal marketing channel in your business.
If you’ve been saying “I know I need to get more consistent with email” for the last six months…
This is your moment to jump in for the last live session in 2025.
Tell About It sells out to the waitlist every time. Join the list now and get first access to an open seat, as well as all the early enrollment bonuses.
This isn’t about urgency, pressure, or convincing.
If now isn’t your time, if your gut says no, if you’re in tunnel-vision survival mode, or if the financials feel more contracting than expansive, I trust you to honor that, and I will too.
But if your body softens reading this…
If you know this is your next step…
If you’re ready to create a newsletter that feels like home for your voice – one that grows with you, reflects your work, and fundamentally supports your business for years to come...
And if you’re ready for personalized reflections, supportive structures, and strategies that don’t overpower your own knowing –
Then let’s do this together. Inside Tell About It, you’ll get thoughtful feedback, co-creative support, and the kind of personalized guidance that helps you stay connected to your message, your people, and your path.
We’re not aiming for perfection.
We’re here to build something real.