You do not need to have a large list, or a list at all, to join. Tell About It works for people with 0 subscribers and thousands of subscribers, and the people who haven’t emailed in five years and wonder if they should start from scratch. If you don’t have a list yet, pre-work will walk you through setting one up so you can start our live calls with your foundations in place.

That’s actually a very common TAI starting point. TAI was designed to help the people who know email is the next right step re-enter with clarity (so you know what you’re doing) and confidence (because you see why it matters) so you can rebuild trust with your readers and create a rhythm that actually sticks. If you feel turned around by logistics, don’t know what to focus on first, or feel the pressure to sound polished — you’re in the right place.

Most people think email requires great writing. They’re wrong. Being a great writer will help you get into action because you feel more confident, but the most effective email is the one you send — and Tell About It will teach you how to think strategically so you can send confidently, regardless of whether you decide to invest in your writing skills or not. TLDR: You don’t need to be a great writer to send great emails.

Tell About It isn’t only for beginners. Many students come in with sizable IG audiences, Substack readers, or an existing list. What makes TAI special is you won’t explicitly learn how to write — or market — in general. You’ll learn how to send emails that convert. You’ll learn how to utilize the highest-converting channel in your business. You’ll walk away with a customized strategy, a strong rhythm for sending you feel excited about that doesn’t drag you down or just feel like something else you’ll get distracted from, and actual emails you’re proud to send (and that sell for you). This is email marketing implementation, not vague theory or a copywriting education.

Tell About It won’t try to turn you into a consistent-sending-content-machine. We’re here to help you create a system that works with your energy, interests, and schedule. That means planning your rhythm, using your language, and building an approach that’s just as sustainable as it is strategic. Plus, you’ll get live feedback and hands-on support the whole way through, and I’ve been providing this sort of feedback to business owners like you (as they generate five and six figure returns) for years so it’s unlikely you have a question — or a sticking point — I’ve not heard before.

Yes. TAI will give you structure, language, and ready-to-use methods to lead your clients through email strategy sessions, write better emails, and integrate email strategy into your service stack. You’ll learn the exact frameworks I use to help creative businesses build trust-based, profitable email strategies — they’re easy to use, and can be adapted for client work. While you’re welcome to use what you learn here in your own client work, you’re not permitted to teach the material as your own. I offer a special mentorship to service pros who are using email marketing with their clients. If you’re interested, reach out.

You’ll get personalized support inside Studio Hours every week, as well as feedback on your strategy, structure, copy and sending plan. This isn’t a plug-and-play system — it’s a co-created process that helps you build a marketing habit you’ll actually keep with the blocks you already have right in front of you.

Yes. This is how you stay booked out without re-creating the wheel. Having a consistent connection to your closest people is the perfect foundation for a steady business that doesn’t cause you anxiety every time a client has to pause or your calendar opens up again. This is what they talk about when they say “consistent marketing” – it doesn’t get any easier than your email list. You’ll be deepening the relationship with your existing audience, making future sales feel natural, and ensuring people know how and when to buy from you (and why) — even when you’re not actively launching.

No need to guess — you can always reach out, questions are welcomed. If there’s something left to clarity, please email support@elizalois.com and we’ll help you get the information you need to make a grounded decision about joining.